Introduction to Global Business
西原 文乃(NISHIHARA AYANO)フォウラー，Ｒ(FOWLER RANDY)
秋学期 (Fall Semester) 金曜日(Fri) ３時限(Period 3) D301(Room)
|平常点(In-class Points)||100%||Midterm Test(30%) 、Final Test(30%) 、Group Project Presentation and Report(30%) 、Participation(10%)|
Students will learn how the political and economic systems affect the international business, and how the global businesses are reacting to such environment. Students will experience how to apply the basic theories and concepts of international business strategy and marketing strategy by conducting a group project on a real company entering a new market. “International Business A" (IB-A) and“International Business B" (IB-B) are to be taken concurrently.
IB-A and IB-B will be run entirely in English but at a “basic” level, supplemented by the ESP course to promote effective learning in English. IB-A and IB-B courses will combine teaching and assessment and will be taught effectively as a 4-credit course. IB-A is scheduled for Tuesday and IB-B for Friday, taught by two instructors but delivered effectively as one course. Guest speakers will be invited to enhance the learning experience, and group workshops will be conducted to promote active learning in class.
|Global Business Today 11th Edition||Charles Hill||McGraw Hill||9781260088373|
Some assignments on group project are expected to be done outside of the class.
Students returning from exchange/study abroad must notify the instructor via e-mail of their intention to enroll during the first week of the semester. All students are also expected to abide the Rikkyo University College of Business Pledge